MICE ( MEETINGS, INCENTIVES, CONFERENCES, EVENTS )
The term is generally linked to the Business Tourism and Events Industry, and refers to any event that brings together a group of people or professionals in a designated location to discuss and exchange in a defined business or social issue. MICE tourism is a prosperous business for the destination cities as hotels fill up, public transport services accept peek numbers of travellers, taxi services run extra time, and other cultural activities and catering services also experience a boost from MICE tourism.